Putting a smile on your face

A lot has been said about this sweet shop in Barcelona. Yes, a sweet shop. It’s a tiny sliver of a pick ‘n’ mix shop, plying customers with feelgood jellies – but it’s the branding, created by Barcelona-based studio m, that sets it apart from your average sugary emporium. There have been blog debates, going on about whether it’s a good idea to equate eating with happiness, or if it’s causing confusion for kids who can’t tell the difference between a jelly baby and a paracetamol. But sugar’s a drug and the branding’s tapped into this – just remember to brush your teeth.

Yella was:  Scouting for sunshine.