A lot could have gone wrong with this. You’ve got the side of a massive bus to play around with, offering lots of scope for needless info. Thankfully, we’ve got something that’s more sophisticated: a solid colour scheme, high-impact type, and a to-the-point illustration. It’s a bus that takes you to the airport, and that’s all you need to know.

Yella was: Enjoying the sunshine – there’d been a snowstorm the previous day… We’re all about the weather.

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